Customer-facing AI + brand operations · Dasom Essence
An on-device skin scan on a live skincare store.
By design, the photo is scored in the visitor's browser. It is not a medical device and gives no diagnosis.
Business need
A premium brand, sold without a counter or a consultant.
Dasom Essence is a direct-to-consumer skincare brand that sells online. A shopper choosing between a handful of serums and toners has no esthetician in the room to ask, and a brand at this price point needs a way to guide that choice that does not read as a sales script.
Customer-facing AI
Input, analysis and guidance, scored in the visitor's browser by design.
The skin scan is embedded on the live Dasom Essence store with a single script tag. It is a working demonstration Kijestic built and operates, not a mockup.
A photo, taken or uploaded
A shopper opens the scan and takes a photo, or uploads one.
Scored where it was taken
The skin scan runs in the visitor's browser by design. The photo is scored using tone-invariant rating bars across a small set of skin concerns.
Routine and product suggestions
The result maps each concern to a suggested routine and, in shop mode, a product from Dasom's own catalog. It is not a medical device and does not provide a diagnosis.
The scan is built as a reusable widget.
The content operation behind the brand
Kijestic runs the script-to-publish content operation for the brand, with a claims check before anything posts.
This is the process Kijestic runs for Dasom's blog articles and product videos: scripts, video and captions.
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1
IdeaA content need is identified: a blog topic tied to a product, or a product story for video.
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2
BriefThe idea is scoped to a specific product and a specific claim boundary: what can be said about its ingredients, and what cannot.
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3
ScriptAn article or a video script is written against that boundary.
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4
ProductionThe asset is produced: an article is drafted, or a video is cut from real footage.
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5
Claims checkAn automated check compares the claims in the draft against the product's ingredients and a list of retired claims, and flags anything that does not match.
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6
Creative reviewThe draft is scored on its own before it is considered for release.
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7
ApprovalKelvin reviews and approves. Video drafts are sent to the brand's own account as an unpublished draft for him to finish and post.
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8
Publishing-ready assetA published blog article, or a video ready to post, with a record of what was checked along the way.
What this demonstrates
The same operating model, in two different places.
A shopper gets skincare guidance from a scan that runs in their browser by design. The brand's content goes through a claims check and Kelvin's review before it is posted. Both run inside rules set in advance, not judgment calls made in the moment they happen.
What goes out to a customer in your business without anyone checking it first?
An AI Opportunity Assessment starts with a Workflow Teardown of the one workflow that costs you the most: what it looks like today, what it could look like, and what it would take to build it.