Implementation work · Fresh Touch Med Spa, Ajax, Ontario
Fresh Touch Med Spa had a working checkout system, a strong local reputation and no way for a visitor to book a specific appointment time online. Kijestic closed that gap and cleaned up the search and compliance issues sitting next to it.
Business context
Fresh Touch Med Spa is a med spa at 31 Barr Road in Ajax, Ontario, offering laser hair removal, skin tightening, facials and related non-injectable treatments, built on WordPress with WooCommerce for checkout. Before this work began, Fresh Touch already had a 4.7-star rating across 377 Google reviews and ranked first in local search for “microblading Ajax.” That standing predates this engagement and is not a result of it.
The operational problem
WooCommerce checkout already worked for spa packages, but no service page let a visitor pick a treatment and a time. “Book Appointment” sent a visitor to a contact form or a phone number instead.
Meta descriptions were missing site-wide, so search engines and searchers saw a blank or auto-generated snippet on every page.
The Rank Math SEO plugin was installed, but no LocalBusiness, Review or FAQ schema was in use anywhere on the site.
The review standing that could reassure a new visitor was not surfaced anywhere on the pages people actually land on.
Treatment pages carried language like “100% accurate,” “completely safe” and “no scars will form” on procedures where a regulator would expect qualified language and results-vary framing.
What Kijestic built
This is the complete list of work that shipped. No revenue figure, conversion figure or percentage is claimed for any of it.
Every call to action on every service page ended in a contact form, not a booking.
Online booking added directly to the site.
A visitor picks a treatment and a time and books it without leaving the page.
Meta descriptions were missing site-wide.
Search titles and meta descriptions written for the pages that lacked them.
Search results show a real, specific description instead of a blank snippet.
Rank Math was installed but no structured data was in use.
LocalBusiness, Review and FAQ schema added to the site.
Search engines can read the business’s location, hours and review standing directly.
377 Google reviews existed but were not visible on the site itself.
A reviews badge added to the page.
A visitor sees the review standing without leaving the site to look it up.
Treatment pages stated absolute claims a regulator could challenge.
Compliance-risky medical claims rewritten.
Service pages describe treatments without the language that created the exposure.
The booking workflow
The same visitor, the same intent to book. The difference is how many steps stand between them and a confirmed appointment.
Workflow diagram, reconstructed from the documented audit findings (audit dated June 9, 2026). Not a screenshot of the live site.
What shipped
Online booking, the search metadata, the structured data, the reviews badge and the rewritten copy went live on freshtouchmedspa.com as part of this engagement. There is no post-engagement audit on file, so this page does not claim a rescored, re-verified snapshot of the site today, and it does not state a booking count, a revenue figure or a percentage change.
What this demonstrates
WooCommerce was already capable of taking a booking before Kijestic touched the site. Nobody had wired it to the pages that needed it. That is the kind of gap Kijestic looks for: existing tools doing less than they could, because the last connection was never made. The scope was set, shipped and documented like a project, not billed as a subscription.
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